Aaron WallisA Eulogy for Great BrandingDearly beloved, we are gathered here today to mourn the passing of yet another vibrant brand identity. PayPal, our dear friend in the world…Sep 20Sep 20
Aaron WallisFrom COVID to AI: The Next Phase of Social DistancingWhat if I told you that COVID social distancing was just a prelude to an even more profound shift in human interaction?Jul 15Jul 15
Aaron Wallis50 hires in 50 weeksWe’re about to undertake one of our most ambitious projects at Lexer: To welcome 50 new Lexis in the next 50 weeks.Feb 26, 2021Feb 26, 2021
Aaron WallisOn Avalanches and SnowballsLexer has had to ship a lot with a small development team —so what does this have to do with snowballs and avalanches!?Jan 26, 2021Jan 26, 2021
Aaron WallisHappy 10th B’day LexerNovember 1st, 2020 marks Lexer’s 10 year anniversary. That’s 10 years of innovation, 10 years of working and laughing alongside friends…Nov 15, 20201Nov 15, 20201
Aaron WallisA Family BusinessAt work, there’s some things that, well, you should only ask your Family to do :PSep 13, 2019Sep 13, 2019
Aaron WallisLexer ValuesThis week we launched a new set of company values that I hope define the heart of decision making at Lexer.Sep 6, 20191Sep 6, 20191
Aaron WallisWouldn’t it be boring if…A beautiful little thing happened this week at Lexer.Mar 7, 20181Mar 7, 20181
Aaron WallisWar and peace.In recent conversations with teams at Lexer, I drew upon an analogy on war and peace, and the team’s performance approach. I’d thought I’d…Feb 25, 2018Feb 25, 2018
Aaron WallisSo long 2017As another year comes to an end, I find myself oozing with nostalgia and optimism.Dec 24, 20171Dec 24, 20171
